We are very excited to announce the launch of our newly designed website. The site’s homepage features light colors and an uncluttered design and our newly designed logo! We wanted to make the new website faster, easier to navigate, and more user-friendly.
We worked with Elle Speicher of Smartsite Strategies to design the website. Smartsite had designed our original website and logo in 2012 and worked with us to design the new, updated site and logo this year. Smartsite focuses on website design that meets the true customer and audience needs. It was important for us to make information regarding solutions, services and pricing easily accessible for our current and prospective patients. We endeavor to provide our patients with the most accurate, up-to-date information and share our knowledge and expertise in the field of integrative wellness. Additionally, there are NO STOCK IMAGES on our new website! All photography is original and authentic of the True Health and Fitness team and services. These stunning images were provided by the very talented Autumn Stankay of Skysight Photography.
We also wanted to give our patients an opportunity to know us better, who we are as a practice, and our amazing team. By browsing through our Team and About Us sections, you’ll get a pretty good idea of who we are, what we do, and what others are saying about us.
One of the most noticeable changes on our new site is our logo. True Health and Fitness has adopted a new logo with a more modern font and brighter blue colors. We also wanted to incorporate graphically all three aspects of the business. We felt that the lotus flower, while beautiful, was limiting in the perception of the brand. It is a common symbol associated with spas and we are not a spa, we are a multidisciplinary clinic. When redesigning our logo we learned that blue evokes trust, loyalty, security and strength – qualities we hope our patients will use when describing True Health and Fitness. Our patients are always our first priority and we plan for it to stay that way.
You’ll find our new site is divided into five main sections: About Us, Team, Services, Pricing & Policies, Gallery, Blog and Contact Us. We shifted to a patient-centric layout so our patients could easily navigate our site and locate the information they need. The Services is an index item with dropdown sections linking to Acupuncture, Chiropractic, Fitness and Massage. These pages provide detailed descriptions. We have dedicated our new Blog section to explaining current events, thoughts and musings in the field of integrative wellness.
Our True Health and Fitness team has worked hard to put together this website, rich in information, to be used as a resource. We pride ourselves on being a thought leader in the technology field and look forward to hearing any feedback from you.
If you experience any problems using the new website or if you have any questions, please contact us!